To choose the best pictorial solution for your signs (we will guide you), ask yourself:

• "What kind of business image do you want people to perceive about us?" The sign technique you choose must be relevant to your image.
  
• "What is unique about our business, that others do not provide?" This is the idea you will need to translate into a visual. It suggests to the reader that doing business with you, rather than someone else, will benefit him or her.